Jodi Glover Thiel 

Senior Consultant                                                  

Delivering consumer/market insights, brand positioning and go-to-market strategies that shift brands and startups from niche outliers to trusted mainstays. 15 years of cross-industry, global experience. Operating world wide.

SELECT CLIENTS:

Nike, Meta, Tonal, Zero Motorcycles, Nuna / Tavo, Starbucks, Rivian, Autograph Collection Hotels, Baldface, CultureWorks / Neuehouse, Schoolhouse, Skylab, Conservation International, onX, Tillamook County Creamery Association, Saint Olio

01. Global research to reimagine financial services for high-net-worth expats
02. Content strategy and development for a leading culture and sport brand
03. Experience research in the southern hemisphere

RECENT WORK:
CAPABILITIES:

  • Market Research
    Qualitative methods (interviews, etc.)
    Quantitative methods (surveys, etc.)
    Stakeholder Interviews & Workshops
    Generative & Evaluative
    CX Research
    Secondary Research
    Industry & Cultural Trends
    Market Analysis
    Competitive Analysis
    Consumer Insights

  • Brand Strategy & Positioning
    Brand Architecture
    Mission, Vision, Values development
    Marketing Campaigns
    Naming
    Personas & Customer Journeys
    Content Strategy 
    Messaging Strategy
    CX Strategy
    Campaign & Creative Concepts
    Digital Audits
    Wireframes & Information Architecture
    Product & Service Roadmaps
    Enterprise Brand Strategy & Governance

  • Brand Messaging
    Voice & Tone
    Editorial Planning
    Manifestos & Taglines 
    Copywriting
    Copyediting
    Video Scripts
    Brand Stories
    Editorial
    Technical Writing
    Production 

Understand your audience. Know the way forward. Tell a better story.

Understand your audience. Know the way forward. Tell a better story.