Astro Teller's (the lead for Google X) take on an ownership vs. access society, drones, resilience, and not predicting the future. I think a more realistic, and hopeful, analysis of our ever changing culture and world.
Because we need more of this in our complex, beautiful, messy, and too often terrifying, world. To provoke action, thought, empathy, and an unshakeable, haunting awareness that, in our modern context, parents console wailing children as bombs rattle cinder block. Communities witness their hospitals and doctors intentionally destroyed. War and genocide propel children across desolate mountain plateaus. That those realities matter, deeply, and deserve our attention and action, regardless of race, creed, gender, or any other rationale by which we justify labeling another as "other", looking away, or becoming so busy with our day to day we forget to look in the first place.
For two weeks the installation was an initiative to promote Norway’s annual fundraising event “TV-aksjonen”. This year all donations went to the Red Cross, and people living in war and conflict. IKEA partnered with the Red Cross to promote the cause.
25 m2 of Syria is an apartment at IKEA Slependen (flagship store in Norway). But it is not one of the "picture perfect" homes that are usually on display. The apartment is built as a replica of the real home of Rana and her family of 9 in Damascus, Syria.
The iconic IKEA-posters and price tags told the story of how people live. Lacking food, medicines and access to clean water. Caught in the crossfire of Syria’s civil war. But most importantly: On every little tag we let the public know just how they could help.
That this timely, straightforward article would give us all pause and deepen empathy.
"When looking at a spider’s web can you point to the 8th spun web, or the 108th? There are those who claim this astounding ability — those who take full credit for crafting, spin by spin, a better life than ours, a life without aid. If you had help paying for college, if someone bought you your first car, if you had health insurance growing up, if your mom never cried over $17, you were lucky. The Hail Mary toss of birth landed you in a family that could put you on a soccer team and buy cleats as your foot grew. And someone was home to help you with your math and give you a gummy vitamin each morning. That’s called aid, by the way. And not all kids get it, but all kids should."
I have an admittedly odd fascination of forest fires. Each spring and summer includes consistent discussion of the increase of fires in the PNW a la a retired firefighter for a father, an Eastern Oregon location near to my heart, and an inescapable notion that we can design a better solution. The Canyon Creek disaster is just one example of why a new take on this issue cannot come soon enough.
Resilience is much like a muscle, needing exertion and some stress to stave off atrophy. Our present heightened awareness of all things triggering and potentially harmful is completely, utterly well intentioned. And could have some unintended consequences.