Jodi Glover Thiel 

Insights, strategy & content consultant

Partnering with global brands, small businesses, non-profits, startups, agencies and everyone in between. Industry agnostic.
Based in Oregon. Operating world-wide.

SELECT CLIENTS:

Backcountry, Baldface, Cohaesive, Division Street, Edelman, Emery Hotel, Hims, Lora, Neuehouse, Nike, onX, Pistils, Rivian, Saint Olio, Schoolhouse, Skylab, Thermo Fisher, This, Tonal, Wind River, Zero Motorcycles

01. Multi-city field research & consumer insights for an original US fashion brand
02. Market research and brand positioning for a global regenerative agriculture fund
03. Brand and narrative strategy for the new leader in pet transportation

RECENT WORK:
CAPABILITIES:

  • Field & Virtual Research
    Individual & Group Interviews
    Stakeholder Interviews & Worksessions
    Generative & Evaluative
    CX / UX Research
    Secondary Research
    Industry & Cultural Trends
    Qualitative & Quantitative Analysis
    Consumer Insights
    Surveys
    Competitive Analysis

  • Brand Strategy & Positioning
    Marketing Campaigns
    Naming
    Personas & Journey Maps
    Content Strategy
    Messaging Strategy
    CX Strategy
    Concepts
    UX, Digital & Social Strategy
    Digital Audits
    Wireframes
    SEO

  • Editorial Planning
    Manifestos & Taglines
    Copywriting
    Copyediting
    Video Scripts
    Photo / Video Concepts
    Brand Stories
    Social Posts
    Editorial
    Technical Writing

Understand your audience. Know the way forward. Tell a better story.

Understand your audience. Know the way forward. Tell a better story.