Jodi Glover Thiel 

Senior Consultant & Futurist

Specializing in brand positioning and consumer/market insights for category leaders and startups. 15 years of cross-industry, global experience. Operating world wide.

SELECT CLIENTS:

Nike, Meta, Tonal, Zero Motorcycles, Nuna / Tavo, Starbucks, Rivian, Autograph Collection Hotels, Baldface, CultureWorks / Neuehouse, Schoolhouse, Skylab, Conservation International, onX, Vera Bradley, Tillamook Creamery, Saint Olio

01. Global research to reimagine financial services for high-net-worth expats
02. Content strategy and development for a leading culture and sport brand
03. Experience research in the southern hemisphere

RECENT WORK:
CAPABILITIES:

  • Field & Virtual Research
    Individual & Group Interviews
    Stakeholder Interviews & Worksessions
    Generative & Evaluative
    CX Research
    Secondary Research
    Industry & Cultural Trends
    Qualitative & Quantitative Analysis
    Consumer Insights
    Surveys
    Competitive Analysis

  • Brand Strategy & Positioning
    Marketing Campaigns
    Naming
    Personas & Journey Maps
    Content Strategy
    Messaging Strategy
    CX Strategy
    Concepts
    Digital Strategy
    Digital Audits & Wireframes
    SEO

  • Editorial Planning
    Manifestos & Taglines
    Copywriting
    Copyediting
    Video Scripts
    Photo / Video Concepts
    Brand Stories
    Social Posts
    Editorial
    Technical Writing

Understand your audience. Know the way forward. Tell a better story.

Understand your audience. Know the way forward. Tell a better story.